The Google Ads API simplifies the process of uploading conversion adjustments
Google Ads API will no longer require advertisers to wait 24 hours to make conversion adjustments, making data management more efficient starting on September 9th.
Google is planning to streamline the process of uploading conversion adjustments in its Google Ads API with significant changes on the way.
What is the reason for our concern
This update eliminates a major obstacle for advertisers and API users, enabling faster data modifications and potentially more precise campaign optimization.
Making headlines
Beginning on September 9th, users have the option to upload conversion adjustments right after the initial conversion is logged, removing the previous requirement to wait 24 hours.
Important modifications:
- Elimination of error codes associated with conversions that are deemed as “too recent”.
- Changes will be considered as “pending” until they are processed (within 24 hours).
- Influences Google Ads API versions v15, v16, and v17.
What should you watch:
- API users need to eliminate any logic that enforces delays for adjustments uploads.
- Applications need to be updated so they no longer keep track of the error codes that have been deleted.
- Users who depend on metrics for event counts, whether successful or failed, may need to make changes to their approach, particularly for v17.
Reading in between the lines
This upgrade simplifies the conversion adjustment procedure, which could result in advertisers receiving more precise and prompt campaign data.
What comes next?
Google recommended users to update their apps and procedures before September 9th.
Conclusion
Although this modification streamlines the process of uploading, Google Ads API users may need to make some changes to their current workflows and applications.
